turns out, toucans can't be trademarked!

I blogged previously about Kellogg's (of Fruit Loops cereal fame) suing the Maya Archaeology Initiative because MAI uses a toucan in their logo.

I don't know if Kellogg got better legal advise, or if the publicity over this poorly thought-out lawsuit changed their minds. But, Kellogg has not only backed away from the lawsuit, they're donating $100k to MAI to build a cultural center in the Peten, and they're going to feature major Maya accomplishments on their Fruit Loops boxes next year.

Wow, what a win!